Internet Marketing
So many
times Web Site Design is used by designers
to create clever and stunning visual sites only
for no one to see them because they are invisible
to search engines. Google runs one of the worlds
largest popularity contests that rewards good
Web Site Design & punishes mistakes severely.
Search
engines score Web Site Design
on a vast range of criteria, which are constantly
assessed to ensure that the most suitable sites
appear in your search results.
Although Google tries to think like a human being,
it is still only a computer & so relies upon
a complex algorithm to compile the necessary data.This
algorithm rely's upon looking for over one hundred
different factors on each page which it then scores
in order to be able to rank each site. These factors
can also be over done so it is very important
to seek professional guidance before attempting
to optimize a site yourself.
Google
uses electronic "spiders" to search
for links on web sites, & then follows them
reading all the text it can find on the way. It
likes to find keywords in groups, headings, image
labels etc, but not too many otherwise it will
think that you are trying too hard & will
then begin to count them against you.
Google has a huge problem with reading images
& Java Script (flash buttons/links etc). The
problem is it can't read them or follow them.
This means that whilst you may have the richest
content on the web for you given topic, if your
navigation devices are images or use Java Script
then all google will see is a blank page with
no links & you will forever wallow at number
1,458,000 in the rankings.
Deeho
Internet Marketing use
tried & tested processes to make your web
site Google friendly. We will Optimize every page
of your site & in addition customize your
web site from a Internet
Marketing view point for your industry, adding
pages that will significantly increase the quantity
& quality of traffic flow into your site.
On
Page / Off Page Internet Marketing
All
the major search engines use two types of scoring
to evaluate web site Design, on
page & off
page. "On page" Optimization
is, as I have said above, just a matter of making
sure that your pages are in a format that Google
likes to see & values highly. "Off page"
Optimization is the
second method of valuation for your site, namely
"Is your site good enough so that other sites
link to it?" Google looks at each & everyone
of those links & the "Page
Rank" of the site that the link is on
& forms an opinion on that basis as to how
popular your site is likely to be. If you for
example have a link from a High Street Banks site
that has a PR of 7/10 it will be worth far more
than 100 links from your friends PR0/10 blog pages.
There
are so many factors to consider when getting involved
in the Internet Marketing (optimisation)(seo)
process that it can be too easy to miss a
step along the way. We have the experience &
Knowledge to drive your web site to the top of
the Search
Engine Rankings.
Quality Internet Marketing is
not an overnight process however, from first contact
to a top ten ranking can take a year or more,
as building a positive image for your site is
a cumulative ongoing process that cannot be rushed.
You should treat anyone who claims quick results
with caution as it is not possible within the
strict parameters set by Google. Only by combining
all of the above mentioned factors can you build
your Page Rank within Google & thus feature
well.
It is important that you choose an Optimization
company that understands the workings of the complex
Google
Algorithm
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